In this episode of the $5 Million Milestone Podcast, Tracy Arno, owner of Essence Recruitment, shares her insights on optimizing recruiting strategies for growing businesses.
⏱️ Timestamps:
0:00 Introduction
1:04 Unique challenges faced by professional service companies in regulated industries
4:40 Strategies for connecting with ideal clients on LinkedIn
9:06 Posting frequency and content strategy on LinkedIn
11:19 Importance of having a social media presence, even if not directly used for gaining clients
12:04 Using social media for recruiting purposes
18:05 Developing social media strategies for different types of professional service companies
22:33 Risks of going straight to advertising without building a strong social media presence first
26:31 The role of social media in humanizing B2B companies and building reputation
32:03 Approaching sensitive topics in social media advertising for professional service companies
35:26 Types of content professional service companies should post on social media
38:34 Importance of online reviews and how to handle them effectively
41:18 Key steps in getting started with a social media strategy for professional service companies
45:38 Measuring success and key performance indicators (KPIs)
