In this episode of the 5 Million Milestone podcast, we sit down with social media marketing consultant Jill W. Fox. Jill shares her insights on how companies in regulated industries can effectively leverage social media platforms to build their brand, humanize their company, and engage with clients and potential hires.
Whether you're a small business owner, marketing professional, or simply interested in learning more about social media strategies for B2B companies, this episode offers valuable insights and practical advice for navigating the ever-changing digital landscape.
⏱️ Timestamps:
0:00 Introduction
1:04 Unique challenges faced by professional service companies in regulated industries
4:40 Strategies for connecting with ideal clients on LinkedIn
9:06 Posting frequency and content strategy on LinkedIn
11:19 Importance of having a social media presence, even if not directly used for gaining clients
12:04 Using social media for recruiting purposes
18:05 Developing social media strategies for different types of professional service companies
22:33 Risks of going straight to advertising without building a strong social media presence first
26:31 The role of social media in humanizing B2B companies and building reputation
32:03 Approaching sensitive topics in social media advertising for professional service companies
35:26 Types of content professional service companies should post on social media
38:34 Importance of online reviews and how to handle them effectively
41:18 Key steps in getting started with a social media strategy for professional service companies
45:38 Measuring success and key performance indicators (KPIs)
